There has been a lot of buzz recently around Meerkat, the video-streaming app that uses your Twitter API to stream video directly to your followers. As soon as it was announced however Twitter looked to block access to Meerkat, leaving its future in doubt.
Whilst many may question why, the answer appears clear - Twitter has launched their own video-streaming app. Welcome to the world of Twitter Periscope! The micro-blogging social media giant bought Periscope just weeks ago, mere days before Meerkat went from unknown to the app everyone from Jimmy Fallon to Al Roker is using. Check out Mashable’s full review of Periscope here.
Facebook product announcements
Facebook also had several announcements this week. The No.1 social media platform has launched three new tools aimed at marketeers; Blueprint, Learn How, Ad Copy Cheat Sheet.
The most interesting of these is Blueprint. The tool is available to all Facebook users via desktop and mobile and is aimed at helping agencies, partners and marketeers craft ad campaigns on the social network that drive business results.
Facebook also launched ‘On This Day’. The tool takes anything from birthdays to wedding anniversaries logged on the site and notifies you of the special moments on a dedicated page on the site, through your News Feed or via mobile app.
Instagram launches ‘Layout’
Hot on the heels of Hyperlapse, Instagram has launched a dedicated app to create collages of your favourite images. No doubt this will prove popular amongst the fashionista bloggers out there!
The free app is iPhone only for now, though the company says an Android version is coming in the next few months.
Remember, everything in life is better with Lego, even The Matrix. Animators Snooperking recreated the films iconic ending with everyone’s favourite building blocks.
Written by James Mulrennan, Digital Account Director