Clarion attended the prestigious PRmoment Awards last night, having been nominated in two categories. Clarion beat off the competition and won the award for Low Budget Campaign of the Year for the fantastic ‘Chicken vs beef in the battle of the batter’ campaign for Aunt Bessie’s.
The judges were particularly impressed with this clever campaign commenting that it was executed with a good sense of humour which appealed to the media with tangible and effective results. Not only was this a low budget campaign, but it was highly creative and led to an increase in sales of Yorkshire Puddings. The team were delighted to head up to the stage to accept the award and there are plenty of smiles in the office this morning!